Margie Agin is the author of Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential, and Sustainable Brand Personality.

She also the founder of Centreboard Marketing, and an award-winning marketer who helps B2B technology companies discover what makes them unique and find the words to say it.

In this episode, she shares her perspectives and insights into how to craft a brand strategy framework that unlocks rapid business growth. Insights she shares include:

The problem that B2B companies face with their contentIs their brand strategy a cause for itHow Margie defines a brand and a brand strategy frameworkWhat are the deliverables for a brand strategyThe role of culture in developing a brand strategyHow to unpack culture when developing a brand strategyHow to identify the brand voiceFramework for a successful brand strategyWhat do we need to look at beyond the brand strategy frameworkHow to develop brand awarenessHow to develop brand adoptionHow to develop brand advocacyHow Margie approaches content development in light of a brand strategy frameworkand much more ...

Discover more - https://www.sproutworth.com/how-to-craft-a-brand-strategy-framework/