In this episode, Kristina Shea, a Virtual CMO and the founder of Kvision. shares her perspective on the purpose of branding and how to use it to boost revenue. Insights she shares include:

What Is the purpose of branding How your company’s image is more than just a logo. The difference between a logo and brandWhat is the purpose of branding in marketingHow to use the purpose of branding strategicallyWhat makes a brand successfulWhat does branding have to do with understanding your customerLooking beyond loyal customers to employeesMetrics to ensure a business is on trackA checklist to evaluate your brandand much more