29 min listen
444 - A CEO’s Lessons in Building a Memorable, Profitable Brand
444 - A CEO’s Lessons in Building a Memorable, Profitable Brand
ratings:
Length:
43 minutes
Released:
Apr 3, 2023
Format:
Podcast episode
Description
Steve Acree, the CEO of ReminderMedia (the company behind Stay Paid), shares a few lessons about building a successful brand. Among the topics he covers are the far-reaching utility of having a clear mission, vision, and value proposition and their critical importance to a business’s long-term success. Listen to find out the three-part tactic that lets you neatly define the central aspects of your business, understand the extensive implications of an overly complicated value proposition, and discover how well-defined mission and vision statements will align your organization and simplify hiring and firing decisions. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Free predictive index assessment: remindermedia.com/staypaidpi · Free e-book: The Relationship Marketer's Guide to Branding 0:00 Introduction 3:09 The simple idea that grew a business 6:54 Build your brand around solving a problem 7:25 Creating a value proposition: what | how | why 11:22 The importance of keeping things simple 14:01 Focus is necessary to scale a business 17:14 Stick to the message and you’ll win 18:56 Stop thinking that features sell 20:29 Aligning the business with the mission and vision 24:11 Missions and visions are powerful HR tools 26:16 Leaders embody the mission and vision 27:26 A leader’s lesson: Don’t do what they should do for themselves 32:26 Entrepreneurs are all a little “bent” 41:37 Action Item
Released:
Apr 3, 2023
Format:
Podcast episode
Titles in the series (100)
09 - Build an Epic Lead Funnel: When it comes to maintaining a funnel, the average salesperson is only following up 1.3 times. But, if you follow up six times, instead of just 1.3 times, you increase the likelihood of getting that prospect on the phone to nearly 90%. So if you’re... by Stay Paid - Real Estate Marketing