Quick—what’s your personal brand? Don’t worry if you don’t know (well, maybe worry a little) because in this Silver Dollar episode of Stay Paid, we’re explaining not only what a personal brand is but also how you can strategically build one that inspires trust and loyalty. If you do know yours, are you sure it’s what you think it is? Join us to understand the nature of a personal brand and how an unmanaged one can silently destroy your business, discover a powerful exercise that will clarify your unique value proposition into a single, compelling sentence, and get three resources you can leverage to enhance and promote your professional identity. ? Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources ·      The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier ·      Blog: A Real Estate Agent's Guide to Building a Personal Marketing Plan ·      Free e-book: The Relationship Marketer's Guide to Branding You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 0:57     Discovering your brand 3:15     Step 1: Unique value proposition 8:34     Extended example 10:50   Step 2: Consistent brand identity 14:23   Step 3: Leverage online content 18:42   Step 4: Leverage influencers 20:25   Step 5: Networking 20:51   Action Item Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing 5 Steps to Building a Personal Brand