Savvy entrepreneurs know that their brand is their most valuable asset, and they take great care in controlling it because they know if they don't, someone else will. In this episode, you’ll discover the six essential steps for building and promoting a brand that your audience will consider their go-to choice for the service or product you provide. Listen to find out the elements of authenticity that will attract an audience, how to ensure you website immediately captures and builds visitors’ trust, and the results-driven formula to use when developing an irresistible value proposition. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Article: “How to Build a Personal Brand (Complete Guide)” from Thinkific.com. ·      Book: Building a Story Brand by Donald Miller ·      Tool: answerthepublic.com We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   0:00     Introduction 0:54     Competition among brands 1:25     Brand control 2:18     Step 1: Build a foundation 4:22     Step 2: Choose a target audience 5:38     Step 3: Create an irresistible value proposition 7:21     Step 4: Optimize your personal website 10:55   Step 5: Create a content strategy 14:07   Step 6: Build a community 16:56   Action Item