If you’re eager to revolutionize your lead-generation game, then get ready—we’re unveiling the transformative power of case studies along with eight tips for how to maximize their persuasive appeal. Join us to discover examples of compelling stories that showcase your value and skills (making you the preferred choice among your competitors), the essential information to include that enhances your expertise and inspires leads to do business with you, and valuable suggestions for provoking emotions while incorporating facts and including visuals that keep your audience engaged from beginning to end. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode. Connect | Resources FREE e-book: The Relationship Marketer's Guide to Growth Hacking You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     The goal of a case study 1:29     The goal of a case study 1:53     Tip #1: Select a compelling story 2:27     Examples of stories 4:23     Tip #2: Set the stage 4:52     Tip #3: Highlight your expertise 5:57     Tip #4: Quantify your results 6:21     Tip #5: Capture the emotional impact 6:58     Tip #6: Include visual enhancements 9:06     Tip #7: Make it concise and engaging 10:15   Tip #8: Include a CTA 11:41   Bonus tips 12:58   Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ 8 Tips for Creating a Lead-Converting Case Study