In this Silver Dollar episode, we review the six steps to producing an effective, lead-generating marketing plan. We explain not only conversion rates and how many transactions you need to reach your income goal but also where you should be focusing your energy to produce leads. Listen to find out what a healthy rate of growth is for an expanding business, the supremely important metric on which your entire plan rests, and how to determine the most productive activities so that you know where to best invest your time, budget, and energy. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.   Connect | Resources Free tool: Marketing Revenue Calculator Free webinar recording: How to Make $100K Using Your ReminderMedia Marketing Platform You can get more free resources, including additional tools, e-books, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:51     Get ready now for 2024 2:06     Step 1: Set income goal 3:08     Step 2: Identify lead sources 3:51     Step 3: Categorize and assign weights 5:01     Step 4: Calculate conversion rates 7:49     Step 5: Assign budget and activities 8:32     Step 6: Work the plan 12:34   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/