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Ep 514: The 2024 Influencer Playbook For DTC Brands

Ep 514: The 2024 Influencer Playbook For DTC Brands

FromSecrets To Scaling Your Ecommerce Brand


Ep 514: The 2024 Influencer Playbook For DTC Brands

FromSecrets To Scaling Your Ecommerce Brand

ratings:
Length:
11 minutes
Released:
Dec 22, 2023
Format:
Podcast episode

Description

Influencer seeding is a powerful strategy to get your product into the hands of potentially influential people. By sending products without expecting anything in return, you can leverage the law of reciprocity for incredible results. In this episode, Jordan West unveiled the first part of his 2024 D2C new customer acquisition strategy, and it's a game-changer. He dives into the power of influencer seeding and how it can significantly impact your brand's visibility and customer base. He shared practical tips on leveraging this strategy to its fullest potential.Listen and learn in this episode!Key takeaways from this episode:The concept of influencer seeding is a natural progression of building real-life relationships and leveraging the law of reciprocity.The significance of monitoring brand mentions and utilizing tools like Archive and Refundnel for aggregating and managing mentions.The importance of creating buckets to categorize and engage with individuals who have mentioned the brand and created content.Ways to engage with influencers on platforms like TikTok Shop for potential collaboration.Utilizing resources such as Shopify Collabs and Social Snowball for identifying and engaging with influencers.Recommended App/Tool:Archive: https://archive.com/Social Snowball: https://socialsnowball.io/Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIf you’re ready to learn how the best DTC and e-commerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or start a free trial at Motionapp.com. Even better, Motion offers a monthly subscription plan so you can dodge those annoying annual contracts. Get 50% off your first month when mention UpGrowth Commerce or Jordan West. Learn more here: Motion App Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free e-commerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! ...
Released:
Dec 22, 2023
Format:
Podcast episode

Titles in the series (100)

Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!