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    Ep 3 - Metrics You Need To Avoid If You Want To Scale! Using Facebook Ads, Google Ads, and more

    Ep 3 - Metrics You Need To Avoid If You Want To Scale! Using Facebook Ads, Google Ads, and more

    FromSecrets To Scaling Your Ecommerce Brand

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    Ep 3 - Metrics You Need To Avoid If You Want To Scale! Using Facebook Ads, Google Ads, and more

    FromSecrets To Scaling Your Ecommerce Brand

    ratings:
    Length:
    8 minutes
    Released:
    Sep 16, 2019
    Format:
    Podcast episode

    Description

    In this episode, we talk all about Vanity Metrics - which numbers you should care about, and which numbers you should ignore.What is a "Vanity Metric"?A vanity metric is a metric, or measurement, that looks nice, but is meaningless and should not be used to measure performance. Its a number that doesn't tell you the full story.Your KPIs should tell you the full story.Examples of vanity metrics:Goal: Purchases Vanity Metric: Impressions, Clicks, Add to Cart KPI: Purchases, ROAS, Conversion ValueDo you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an ecommerce business of your own? Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
    Released:
    Sep 16, 2019
    Format:
    Podcast episode

    Titles in the series (100)

    Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!