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ratings:
Length:
58 minutes
Released:
Mar 12, 2019
Format:
Podcast episode

Description

Google ads is more complex than ever before. Truthfully, it's downright scary if you don't know what you're doing, and an exceptional good way to lose money. Yet if you do know what you're doing, it can generate huge sums of wallet-out ready to buy customers to your store. So what do the experts know that we don't?
We ask the expert your questions:

Best tool/app to automate the set up and optimization of Google Ads?
Top tips for budget efficiency
Any interesting or new displays that google are introducing?
How to optimize the google smart shopping app for Shopify
How do you start a campaign from scratch properly?
What's the number one mistake people make with Google Ads?
What's a reasonable budget to see results with Google Shopping ads?

Learn:

What's new for Google Ads in 2019
Laser targeting your audience segments to stop wasting money
Rules of success for testing ads (and the mistake most people make)
How to track phone sales

Tom Bukevicius is a Principal at SCUBE Marketing, E-Commerce marketing agency delivering results through PPC & CRO. Tom’s motto is “Magic bullets are for losers. Execution is key.”
Tune in for more details!
Resources

Scube Marketing
Google Shopping App
Adalysis - Google Ads Optimization, Management & Testing Tool
Spreadsheet: Shopify Objective Calculator
3 Ways You Could be Unknowingly Wasting Ad Budget
Optimize Your Google Shopping Campaign Structure for Success
The Ultimate Guide to No-Pain Copywriting - or, Every Copywriting Formula Ever

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Released:
Mar 12, 2019
Format:
Podcast episode

Titles in the series (100)

“How's an entrepreneur like me supposed to grow my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, a senior ecommerce consultant and Shopify Plus Partner, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce growth strategy & tactics.