Don't Break The Chain: A Guide to Customer Lifecycle Marketing

Masterminds: The Entrepreneur's Secret Weapon: I owe much of my business success to my Mastermind group– I credit being in a mastermind with boosting my revenue 10x. So what is a Mastermind, how do they work, and why or how should you join one? To answer that question, Kai Davis and Jonathan Stark join Kurt to discuss their own mastermind experiences. by The Unofficial Shopify Podcast: Entrepreneur Tales

35 min listen

Social Media Strategy For Dummies: Not sure what to do with social media? We talk with Social Media Manager Mojca Marš on how to tackle it. by The Unofficial Shopify Podcast: Entrepreneur Tales

46 min listen

Josh Highland: Shopify Empire: Josh Highland Giese Better known as Josh Highland, owns and operates Venntov.com, a software and services company focused on the Shopify platform. Venntov.com has been a certified Shopify Expert since 2011 and has assisted hundreds of Shopify shop owners. by The Unofficial Shopify Podcast: Entrepreneur Tales

31 min listen

Michael DiMartini, Everest Bands creator, talks Kickstarter success: Michael DiMartini, Everest Bands creator and Shopify store owner, talks about his Kickstarter success with his Rolex Rubber watch band solution. by The Unofficial Shopify Podcast: Entrepreneur Tales

28 min listen

Don't Break The Chain: A Guide to Customer Lifecycle Marketing: What happens when a new visitor hits your website? They don't buy. And that's okay! We talk through the strategies and tactics involved in building trust with customers to turn them from anonymous strangers to brand evangelists. by The Unofficial Shopify Podcast: Entrepreneur Tales

41 min listen

"How do I SEO my Shopify store?" For Dummies: Yesterday I spent the whole day at the Shopify Retail tour. They'd invited me, along with a few other folks, to answer questions about Shopify and Ecommerce from existing and potential Shopify customers. From 10am until 4:30pm, I talked to a diverse and interesting lot of folks. But every single person asked me some variation of one universal question: "how do I SEO?" by The Unofficial Shopify Podcast: Entrepreneur Tales

19 min listen

Neil Patel: Triple Your Email Opt-In Rate with Lead Magnets: Guest Neil Patel discusses the importance of lead magnets for tripling opt-in rate. by The Unofficial Shopify Podcast: Entrepreneur Tales

24 min listen

Alex O'Byrne: 100 Orders on the First day: Alex O'Byrne recently launched the new Negative Underwear website, which took an astonishing 100 orders on the first day alone, followed by 7000 unique visits in just 5 days. Alex pulls back the curtain and discusses the strategies necessary to achieve those results... and they're surprisingly grassroots. by The Unofficial Shopify Podcast: Entrepreneur Tales

31 min listen

Zach Weiss, worn&wound, Affordable Watch Strap King: Zach is a lifelong watch collector and has the stash of scratched up Swatches to prove it. He holds a B.A. from Bard College in Studio Arts and a Masters of Design in Designed Objects from the School of the Art Institute of Chicago. As a working product, graphic and packaging designer, he views watches as the perfect synergy of 2D and 3D design: the place where form, function, fashion and mechanical wonderment come together. He has even had some viral success with his own ORBO digital watch concept. by The Unofficial Shopify Podcast: Entrepreneur Tales

35 min listen

Business Brokers: How to buy or Sell my Shopify Store?: Ever wonder how to buy or sell a website? We did, so we talked to David Newell, an experienced business broker. by The Unofficial Shopify Podcast: Entrepreneur Tales

24 min listen

Get Real with Paul Jarvis: Being Authentic in Marketing: Joining our episode is special guest Paul Jarvis, a self-described freelancer evangelist who teaches creatives & freelancers how to make their businesses work on their own terms. Defining success on his own terms has made him who he is, and that's what we're going to discuss: the importance of finding your authentic voice and using it in your business. (Oh! And check out Kurt's new website --> http://kurtelster.com/ and while you're there, join the Insider's List, we've got some exciting things coming up you won't want to miss.) by The Unofficial Shopify Podcast: Entrepreneur Tales

30 min listen

Step on The Gas: Jordan Gal on Building Successful Ecommerce Businesses: Jordan Gal is the Co-Founder and CEO of CartHook, an effective abandoned cart recovery solution. Previously he was the Co-Founder of YCA Shops which operated a network of niche ecommerce stores. That company grew quickly and was acquired in mid-2009, so Jordan knows a thing or two about successful ecommerce. On top of that, he hosts the popular Bootstrapped Web Podcast. by The Unofficial Shopify Podcast: Entrepreneur Tales

40 min listen

Make Stuff Happen: The Power of Side Projects: What's wrong with a lifestyle business anyway? Shopify Designer Advocate Keir Whitaker talks to us about side projects, and why you shouldn't dismiss businesses that pay their way but aren't built to flip. (Oh! And check out Kurt's new website --> http://kurtelster.com/ and while you're there, join the Insider's List, we've got some exciting things coming up you won't want to miss.) by The Unofficial Shopify Podcast: Entrepreneur Tales

32 min listen

How One Man Quit His Job To Sell Wallets Featured in GQ: Ever dream of quitting your 9-5 job to do your own thing? How about manufacturing your own product and selling it direct to consumer? That's what Kyle Bardouche did. But get this, he launched 7 different products in 3 months. That's by The Unofficial Shopify Podcast: Entrepreneur Tales

24 min listen

Liston Witherill: Research & Copywriting Secrets for Massively Boosting Conversions: There are two types of businesses: 1) the kind that intimately understand their customers, and 2) the kind that shoot aimlessly and occasionally hit the target. Both types of businesses may succeed for a while, but let’s face it: the second type of business isn’t sustainable. by The Unofficial Shopify Podcast: Entrepreneur Tales

28 min listen

Small Business Accounting 101: Hiring a Bookkeeper: The year is almost over, and that means one thing: time to get your books in order! With running a business, you already know you need to stay on top the accounting that goes along with running a store. Joining us in this episode is Donnie Cooper of LessAccounting, to discuss why and how to make bookkeeping nothing like going to the dentist. by The Unofficial Shopify Podcast: Entrepreneur Tales

29 min listen

Violent Little Machine Shop: Morale Patches & a Mindset for Success: Today's guest runs the least politically correct store we've come across, and we love it. Yanne Root, founder of Violent Little Machine Shop, has made a business out of inappropriate morale patches. In this episode, we talk about Yanne's individual journey, what makes his business successful, "the voice" he presents to customers, and the mindset he uses to stay successful. by The Unofficial Shopify Podcast: Entrepreneur Tales

49 min listen

Ready for Christmas? Holiday Ecommerce Tips & Tricks [BONUS]: Bonus mini episode: With the holidays around the corner, let's talk about how we can make the most out of the holidays with the highest degree of success – and the lowest degree of stress. So tackling a full-site redesign in October is probably out of the question. While it might work, it’s too risky. Instead of gearing up for a huge project, let’s focus on some quick wins that you can implement to prep now to prep your store before Black Friday and the holidays. by The Unofficial Shopify Podcast: Entrepreneur Tales

18 min listen

3 Mindset Shifts to Double Your Business: Learn the mindset shifts we uncovered at Double Your Freelancing Conference from our fellow speakers. You'll be inspired to take action, apply a new direction to your own businesses, and strive for productivity and focus. You know, all the things that make you more money. by The Unofficial Shopify Podcast: Entrepreneur Tales

38 min listen

Word of Mouth Marketing: How To Build a Profitable Refer-a-Friend Program: Looking to put together a successful customer referral program? This episode will teach you everything you'll need to know about doing referral marketing effectively. Oh! And check out Kurt's new website --> http://kurtelster.com/ and while you're there, join the Insider's List, we've got some exciting things coming up you won't want to miss. by The Unofficial Shopify Podcast: Entrepreneur Tales

26 min listen

Following Your Passion & Making the Jump: It all started with a simple idea – design fresh high-quality unique items. Just one month after Jeff had graduated college, married his high-school sweetheart, moved to Burlington, VT, and started a full-time design job, he found myself brainstorming about launching his own brand centered around a love for typography and minimal design: Ugmonk. by The Unofficial Shopify Podcast: Entrepreneur Tales

24 min listen

Jay Myers: What Successful Shopify Storeowners Know: With 22 apps in the app store, and a staff of one hundred, Jay Myers and the Bold Apps team has learned a lot about ecommerce. In this episode, we learn what separates successful stores from the rest of the pack. by The Unofficial Shopify Podcast: Entrepreneur Tales

45 min listen

Gavin Ballard: Finding the Right Apps for Your Store: If you've ever run a Shopify store you've almost certainly taken a stroll through the Shopify App Store and installed some of the Apps on offer. But what are Shopify Apps, really? And how can store owners make sure they pick reliable, well-developed Apps that provide a measurable return on investment? by The Unofficial Shopify Podcast: Entrepreneur Tales

41 min listen

How Beardbrand Built a Better Business by Building Community: We talk with Eric Bandholz of Beardbrand on how we went from community to business. Growing slowly and organically at first, and eventually blowing up into a bearded sensation that's sparked copycats and inspired thousands. by The Unofficial Shopify Podcast: Entrepreneur Tales

28 min listen

Profitable Facebook Ads & Audiences Decoded with Kurt Bullock: Facebook is giving us more ways than ever to quickly and inexpensively generate custom audiences. As a busy store owner, learning to navigate Facebook's myriad of advertising options effectively can be a time-consuming endeavor. Kurt Bullock joins us to discuss Facebook's new options, and you can use them to set up a sales funnel that segments and targets customers through their relationship with your brand. by The Unofficial Shopify Podcast: Entrepreneur Tales

30 min listen

Rand Fishkin on SEO for Ecommerce Websites: One of the most misunderstood aspects of any online business is SEO. To clear it up, I talked business, philosophy, SEO, mustaches, and more with Rand Fishkin. Rand (AKA Wizard of Moz) is the founder and former CEO of Moz.com, co-author of a pair of books on SEO, and co-founder of Inbound.org. His advice for Shopify storeowners may surprise you. by The Unofficial Shopify Podcast: Entrepreneur Tales

35 min listen

United Pixelworkers: A Post Mortem: We talk with Nathan Peretic about the complete lifecycle of his beloved Shopify store– United PIxelworkers– and why he had to close it to grow his t-shirt business. by The Unofficial Shopify Podcast: Entrepreneur Tales

43 min listen

Entrepreneur's Journey: How Diana House Started an Industry: Being keen to identify niches – Diana House literally started an industry with her company selling mala beads and intentional accessories. Now with hundreds of competitors, Tiny Devotions founded in 2009 is still the innovative leader in the space. Hear our journey and the lessons she's learned along the way. by The Unofficial Shopify Podcast: Entrepreneur Tales

36 min listen

Get Specific: The Power of Positioning: Want to stop competing against Amazon and everyone else? Consultant Philip Morgan will teach us how to use hyper-specific positioning to make that happen. (Oh! And check out Kurt's new website --> http://kurtelster.com/ and while you're there, join the Insider's List, we've got some exciting things coming up you won't want to miss.) by The Unofficial Shopify Podcast: Entrepreneur Tales

34 min listen

Stitch People: Building a Tribe: "We don't know anything about marketing." That's what one entrepreneurial couple with a successful niche store and growing community of brand evangelists told me... and yet they're doing everything right. by The Unofficial Shopify Podcast: Entrepreneur Tales

33 min listen

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Don't Break The Chain: A Guide to Customer Lifecycle Marketing

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