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Episode 254: The Role of the Chief Customer Officer with Michael Hubbard

Episode 254: The Role of the Chief Customer Officer with Michael Hubbard

FromThe B2B Revenue Executive Experience


Episode 254: The Role of the Chief Customer Officer with Michael Hubbard

FromThe B2B Revenue Executive Experience

ratings:
Length:
41 minutes
Released:
Aug 23, 2022
Format:
Podcast episode

Description

Customer obsessed”
“Customer-centric”
“Customer focussed”
These are the buzzwords companies use to show off how much they focus on their customers.
But only a few are doing this consistently with measurable success.
The true measure of customer centricity can only be found by asking this question:
What percentage of your new business comes from existing customers?
To share more about how a Chief Customer Officer should be driving this in your business, we’re joined by Michael Hubbard, Senior Vice President of Customer Success, Services, and Support at Smartsheet, an NYSE-listed SaaS company that has built a workflow management platform that empowers business of all sizes to scale and deliver value. Michael covers the role of the Chief Customer Officer in maximizing customer lifetime value.
Join us as we discuss:
Why is the lifetime value of a customer so important?
The role of the Chief Customer Officer
The Power Of Feedback   


Now that you know the importance of customer success and being customer-focused… it’s time to learn how to discover some sales methodology secrets and prepare a winning GTM strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience.
Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.
Released:
Aug 23, 2022
Format:
Podcast episode

Titles in the series (100)

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.