28 min listen
Episode 254: The Role of the Chief Customer Officer with Michael Hubbard
Episode 254: The Role of the Chief Customer Officer with Michael Hubbard
ratings:
Length:
41 minutes
Released:
Aug 23, 2022
Format:
Podcast episode
Description
Customer obsessed”
“Customer-centric”
“Customer focussed”
These are the buzzwords companies use to show off how much they focus on their customers.
But only a few are doing this consistently with measurable success.
The true measure of customer centricity can only be found by asking this question:
What percentage of your new business comes from existing customers?
To share more about how a Chief Customer Officer should be driving this in your business, we’re joined by Michael Hubbard, Senior Vice President of Customer Success, Services, and Support at Smartsheet, an NYSE-listed SaaS company that has built a workflow management platform that empowers business of all sizes to scale and deliver value. Michael covers the role of the Chief Customer Officer in maximizing customer lifetime value.
Join us as we discuss:
Why is the lifetime value of a customer so important?
The role of the Chief Customer Officer
The Power Of Feedback
Now that you know the importance of customer success and being customer-focused… it’s time to learn how to discover some sales methodology secrets and prepare a winning GTM strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience.
Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.
“Customer-centric”
“Customer focussed”
These are the buzzwords companies use to show off how much they focus on their customers.
But only a few are doing this consistently with measurable success.
The true measure of customer centricity can only be found by asking this question:
What percentage of your new business comes from existing customers?
To share more about how a Chief Customer Officer should be driving this in your business, we’re joined by Michael Hubbard, Senior Vice President of Customer Success, Services, and Support at Smartsheet, an NYSE-listed SaaS company that has built a workflow management platform that empowers business of all sizes to scale and deliver value. Michael covers the role of the Chief Customer Officer in maximizing customer lifetime value.
Join us as we discuss:
Why is the lifetime value of a customer so important?
The role of the Chief Customer Officer
The Power Of Feedback
Now that you know the importance of customer success and being customer-focused… it’s time to learn how to discover some sales methodology secrets and prepare a winning GTM strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience.
Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.
Released:
Aug 23, 2022
Format:
Podcast episode
Titles in the series (100)
Les Trachtman on Why Founders Often Make Terrible CEOs: Quite commonly, founders make terrible CEOs. They often have a difficult time segregating their personal relationships with their founding teams from the objective reality of the situation. That’s not an attack on founders: it’s hard time starting a company from scratch, and you often have to have a band of loyal followers in the beginning. The problem is that a company, once it scales, usually needs much different talent. In this episode Les Trachtman, CEO of Purview, shares from his experiences taking over the CEO role from six different founders. He also talks about his upcoming book, Don’t F*** It Up (and 31 other things a founder should never say). by The B2B Revenue Executive Experience