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Episode 20: Eric Berggren on Customer Value: Why Organizations Fail to Get It Right
Episode 20: Eric Berggren on Customer Value: Why Organizations Fail to Get It Right
ratings:
Length:
38 minutes
Released:
Sep 19, 2017
Format:
Podcast episode
Description
Every successful business needs to sell something at a price where they can make enough money. If they can’t, they’re going to go out of business. If that’s the fundamental challenge, we’ve got to understand how customers decide to buy. Everybody talks about value, but nobody really tells you how to do it. That’s what we’re addressing in this episode with Eric Berggren, Professor of Marketing from Kellogg School of Management at Northwestern and Managing Director of Axios Partners. In Eric’s words, “Customers decide to buy based on the value they get from one product versus another. Whatever nets out to be the best value, that’s where they’re going to go.” Listen in to hear Eric explore the topic of customer value inside and out. Find a breakdown of this episode here.
Released:
Sep 19, 2017
Format:
Podcast episode
Titles in the series (100)
Cindy Kennedy on 3 Key Components of Customer Service in Sales: “The most important and most valuable service you can provide is an excellent experience.” - Cindy Kennedy, District Manager for Corus360 Customer service is a critical component to driving revenue and account expansion. In this episode, Cindy Kennedy tells us why listening, trust, and responsiveness are inseparable from sales success. Find a breakdown of this episode here. by The B2B Revenue Executive Experience