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    Episode 297: The Powerful Intersection of ABM and RevOps with Lorena Morales

    Episode 297: The Powerful Intersection of ABM and RevOps with Lorena Morales

    FromThe B2B Revenue Executive Experience

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    Episode 297: The Powerful Intersection of ABM and RevOps with Lorena Morales

    FromThe B2B Revenue Executive Experience

    ratings:
    Length:
    30 minutes
    Released:
    Jan 2, 2024
    Format:
    Podcast episode

    Description

    Companies constantly seek new strategies to drive growth and increase revenue.

    In today's ever-evolving business landscape, two approaches have gained significant traction in recent years: account-based marketing (ABM) and revenue operations (RevOps).

    But how does their interaction help to pull in the revenue?

    The synergy between ABM and RevOps creates a revenue pull by aligning strategies, optimizing processes, and leveraging AI intelligently.

    To explain how these approaches can be used to drive revenue, we have Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL.
    Released:
    Jan 2, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.