33 min listen
SaaStr 673: How To Boost Your Net Retention Revenue (NRR) to Over 140% with Insider's CEO and CMO
FromThe Official SaaStr Podcast: SaaS | Founders | Investors
SaaStr 673: How To Boost Your Net Retention Revenue (NRR) to Over 140% with Insider's CEO and CMO
FromThe Official SaaStr Podcast: SaaS | Founders | Investors
ratings:
Length:
31 minutes
Released:
Jul 7, 2023
Format:
Podcast episode
Description
Retention is the new acquisition. This paradigm shift has placed Customer Marketing in the spotlight as a pivotal function that helps companies achieve robust NRR metrics. Despite the revenue impact, Customer Marketing teams remain relatively lean and often struggle to secure the necessary support from cross-functional teams. Companies that have successfully unlocked the potential of Customer Marketing have seen a substantial increase in revenue. Join Insider's Co-founder and CEO, Hande Cilingir, and CMO, Merve Nazlioglu, as they unveil ten game-changing tactics to accelerate your customer marketing programs on the path to achieving an outstanding 140% NRR.
Released:
Jul 7, 2023
Format:
Podcast episode
Titles in the series (100)
Saastr 008: Hiring 101 with Keith Rabois @ OpenDoor & Khosla Ventures: This episode was recorded at Saastr Annual 2016 and it is an incredible conversation whereby Jason Lemkin deep dives into the career and wisdom of Keith Rabois. For those that do not know, Keith is a legend of the tech industry having helped build... by The Official SaaStr Podcast: SaaS | Founders | Investors