In this episode of Let's talk ABM, Declan chats to Lisa Sharapata, CMO at BoostUp. Lisa is a global Marketing Leader, advisor, and thought leader who has delivered transformative growth in many high-tech companies. Over the course of the last 20 years, she has led teams across all Marketing disciplines – from Demand Gen to Brand, Growth Marketing to Customer Experience. She is now heading up Marketing at BoostUp, the Revenue Operations, and Intelligence Platform.
Here's what they cover:
- How Lisa has seen ABM change over recent years
- How best to use intent data in your ABM program
- How the buyer experience needs to change
- Lisa's advice for anyone launching an ABM program