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    21. Giving your customers the best of you | Atos

    21. Giving your customers the best of you | Atos

    FromLet’s talk ABM

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    21. Giving your customers the best of you | Atos

    FromLet’s talk ABM

    ratings:
    Length:
    28 minutes
    Released:
    Mar 11, 2021
    Format:
    Podcast episode

    Description

    In this episode of Let's Talk ABM Declan chats to Neil Berry, Head of Global ABM & DBM for FSI at Atos. Neil talks about their One-to-one ABM strategy and why it is all about giving your customers the best of you.
    Here's what they cover:
    - Atos’ approach to One-to-one ABM
    - How to build strong Sales and Marketing alignment
    - What constitutes an ABM Center of Excellence
    - Advice on how to succeed at Account-based Marketing
    Released:
    Mar 11, 2021
    Format:
    Podcast episode

    Titles in the series (64)

    Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.