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    54. Treasure hunting with ABM | Socure

    54. Treasure hunting with ABM | Socure

    FromLet’s talk ABM

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    54. Treasure hunting with ABM | Socure

    FromLet’s talk ABM

    ratings:
    Length:
    35 minutes
    Released:
    Apr 24, 2023
    Format:
    Podcast episode

    Description

    In this episode of Let's talk ABM, Declan chats to Heather Adams, Senior Director of Demand and Account-based Marketing at Socure, the leading provider of digital identity verification and fraud solutions. Heather is a seasoned B2B Marketer with almost 30 years’ experience developing marketing strategies to help enterprise B2B technology sales teams succeed.

    Here's what they cover:

    - How to succeed at One-to-few ABM
    - What to know about ABM and technology
    - How to build alignment with Sales
    - Advice on how to succeed at Account-based Marketing
    Released:
    Apr 24, 2023
    Format:
    Podcast episode

    Titles in the series (64)

    Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.