In this episode of Let's Talk ABM Declan chats to Amber Bogie, ABM Strategy Lead at Degreed about creating a culture where key accounts are at the centre of the organization.
Here's what they cover:
- How Sales Enablement unlocks ABM
- Why Degreed is evolving from ABM to ABX
- How Degreed measures the ROI of its ABM program
- Advice on how to succeed at Account-based Marketing