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62. Experience ABM | Pixelz

62. Experience ABM | Pixelz

FromLet’s talk ABM


62. Experience ABM | Pixelz

FromLet’s talk ABM

ratings:
Length:
46 minutes
Released:
Jan 8, 2024
Format:
Podcast episode

Description

In this episode of Let's talk ABM, Declan chats to Katrine Rasmussen. Katrine leads a passionate Marketing team
at Pixelz, that is making waves and shining a light on the importance of photo retouching. Prior to joining Pixelz she worked in and led marketing growth teams in the Fintech and accounting sectors.

Here's what they cover:

Why it pays to go after ‘Big Whales’
What is Experience Marketing
The power of investing in customer relationships
What ABM is and isn’t
Released:
Jan 8, 2024
Format:
Podcast episode

Titles in the series (64)

Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.