21 min listen
39. ABM: It’s all about the groundwork | Autodesk
FromLet’s talk ABM
ratings:
Length:
28 minutes
Released:
Mar 21, 2022
Format:
Podcast episode
Description
In this episode of Let's talk ABM, Declan chats to Guy Phillips, Head of Enterprise Marketing, EMEA at Autodesk. Guy has that unique experience of working both Agency and Client-side, delivering exceptional ABM experiences. In his current role, as Head of Enterprise Marketing for EMEA at Autodesk, he is leading the charge to create high-impact ABM account experiences.
Here's what they cover:
- Why ABM is not rocket science
- The importance of account insights to unlock accounts
- His great ABM learning
- Advice for anyone starting out with ABM
Here's what they cover:
- Why ABM is not rocket science
- The importance of account insights to unlock accounts
- His great ABM learning
- Advice for anyone starting out with ABM
Released:
Mar 21, 2022
Format:
Podcast episode
Titles in the series (63)
7. Consolidating your sales stack | DealHub by Let’s talk ABM