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    17. Getting started with ABM | Logz.io

    17. Getting started with ABM | Logz.io

    FromLet’s talk ABM

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    17. Getting started with ABM | Logz.io

    FromLet’s talk ABM

    ratings:
    Length:
    25 minutes
    Released:
    Dec 2, 2020
    Format:
    Podcast episode

    Description

    In this episode of Let's Talk ABM Declan chats to Nick Bennett, Director of Field Marketing, North America at Logz.io. Nick has recently launched an ABM program at Logz.io and has delivered some fantastic results in a very short space of time.
    Here's what they cover:
    - Why Logz.io launched an ABM strategy
    - What challenges they have faced
    - What the future looks like for Logz.io
    - Why Social Selling is so important for Nick Bennett
    Released:
    Dec 2, 2020
    Format:
    Podcast episode

    Titles in the series (64)

    Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.