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    20. Moving from ABM to ABX | Bazaarvoice

    20. Moving from ABM to ABX | Bazaarvoice

    FromLet’s talk ABM

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    20. Moving from ABM to ABX | Bazaarvoice

    FromLet’s talk ABM

    ratings:
    Length:
    21 minutes
    Released:
    Mar 11, 2021
    Format:
    Podcast episode

    Description

    In this episode of Let's Talk ABM Declan is joined by Jennifer Leaver, Global ABM Strategist at Bazaarvoice. Jennifer shares her Account-based Marketing strategy and why she sees the move from Account-based Marketing to Account-based Experience as the logical next step for the program.
    Here's what they cover:
    - How to get started with ABM
    - The key building blocks of a successful ABM strategy
    - How Bazaarvoice measure ABM ROI
    - Advice on how to succeed at Account-based Marketing
    Released:
    Mar 11, 2021
    Format:
    Podcast episode

    Titles in the series (64)

    Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.