In this episode of Let's Talk ABM Declan chats to Alex Olley, Co-founder of Reachdesk. Alex believes in treating customers like humans (rather than leads or opportunities) using ABM strategies, Direct Mail, Personalised Gifting and a human element across every touchpoint.
Here's what they cover:
- How Reachdesk is revolutionising direct mail
- The role of Reachdesk in your ABM tech stack
- How Reachdesk delivers hyper-personalisation
- How Reachdesk clients have adapted to the new “normal”