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    16. ABM from the trenches | Hitachi Ventara

    16. ABM from the trenches | Hitachi Ventara

    FromLet’s talk ABM

    Start listeningView podcast show

    16. ABM from the trenches | Hitachi Ventara

    FromLet’s talk ABM

    ratings:
    Length:
    26 minutes
    Released:
    Sep 3, 2020
    Format:
    Podcast episode

    Description

    In this episode of Let's Talk ABM Declan is joined by Amy Hall, Global ABM Manager at Hitachi Ventara. Amy’s reputation as a leader and strategic thinker combines with her strong focus on collaboration with sales leaders to deliver a truly outstanding ABM program.
    Here's what they cover:
    - How a team of one can do ABM
    - What drives ABM success
    - What the future holds for ABM
    - Advice on how to start an ABM programme
    Released:
    Sep 3, 2020
    Format:
    Podcast episode

    Titles in the series (64)

    Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.