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    55. ABM under the hood | strategicabm

    55. ABM under the hood | strategicabm

    FromLet’s talk ABM

    Start listeningView podcast show

    55. ABM under the hood | strategicabm

    FromLet’s talk ABM

    ratings:
    Length:
    31 minutes
    Released:
    May 10, 2023
    Format:
    Podcast episode

    Description

    In this episode of Let's talk ABM, Declan chats to our very own Heads of ABM, Jack Rawlings and Josh Weale, to uncover some exciting news about a new upcoming podcast they will be launching. Combining Jack's extensive experience in both B2C and B2B markets with Josh's background in journalism, client-side experience and passion for all things ABM – together, they lead the development of strategies to help enterprise tech businesses win, grow and retain their most important accounts.

    Listen to this episode and learn:
    - Why we are launching a new podcast
    - What topics Jack and Josh will be exploring
    - What is 'under the hood' of ABM
    - What makes a successful ABM strategy
    Released:
    May 10, 2023
    Format:
    Podcast episode

    Titles in the series (64)

    Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.