In this episode of Let's Talk ABM Declan chats to Marlowe Fenne. Marlowe heads up Account-Based Marketing at FireEye, one of the world’s leading cybersecurity companies. Marlowe is considered to be one of the leading ABM practitioners operating today. His ABM program at FireEye has generated tens of millions of dollars in revenue. In this episode of Let’s talk ABM, Marlowe shares what makes his program different and why agility is key to ABM success.
Here's what they cover:
- Why agility is key to ABM success at FireEye
- How crises can be turned into opportunities
- Why One-to-few ABM is the right choice for FireEye
- Advice on how to succeed at Account-based Marketing