Ian sits down with the president of Launch to Growth LLC and Certified Franchise Executive, Gerry Henley. Together, they discuss how to figure out if EOS is good for your marketing.In this episode, Gerry and Ian discuss how Gerry helped a client execute a marketing strategy, from scratch, in six months.  Gerry also explains the importance of slowing down your marketing so that you can scale to get better before getting bigger.What You’ll Learn:How to figure out if EOS is good for your marketingShould you slow down your marketing?Finding a Fractional CMOThe Marketing Metrics YOU Should Pay Attention ToThe Secret for Figuring Out a Marketing BudgetThe Solution to an 80% Bounce RateWhy he likes to spend A LOT of money on marketingHow to Grow an IntegratorConnect with Gerry:Launch to Growth Contact GerryLinkedIn Resources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel3 Ways Learning Ukelele Has Improved My Business[FREE COURSE] Create Case Stories That Get Results For Your BusinessDownload the Storyboard Blueprint See acast.com/privacy for privacy and opt-out information.