Curious about the marketing strategy used by the biggest companies in the world? Ian Garlic talks to Kelly Ground, the Head of Affiliate and Brand Strategy at Acceleration Partners, about the benefits of affiliate marketing. Kelly explains their process for creating an affiliate strategy that gets results and has allowed them to work with brands such as Instacart and Target. She also explains how to find the right partner and the keys to a great partnership marketing strategy. What You’ll Learn:The Marketing Manager for HSN that Doubled Their Affiliate MarketingUsing Affiliate Marketing for Non eCommerce Brands Best Process for Creating an Affiliate Strategy for Your CompanyThe Keys to a Great Partnership Marketing  Strategy That WorksHow to Find the RIGHT Partner for Affiliate MarketingThe Customer Coupon HackConnect with Kelly:Acceleration PartnersLinkedInResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.