How important is cultivating the right mindset? In business and in life we’ll be faced with challenges. Over the years I’ve made it a point to be cultivate the right mindset.  Especially when it comes to marketing, because we’re often looking at our competition and think that what’s working for them is the key to their success.   When it comes to marketing we have to look at the complete picture. We have to account for things like human evolution and fundamental attribution error. These just a few of the challenges that we face. In this episode I’ll explain the steps you can start taking to cultivate the right mindset in your marketing, life and business. Visit www.iangarlic.com/taomindset for a special gift created just for you. See acast.com/privacy for privacy and opt-out information.