Mari Martinez is the CEO of Vengreso and joins Ryan in this episode to talk through how he transitioned a 7-way merger sales company into a SaaS company, which he is now also taking global! Mari also talks about the evolution and future in business, SaaS and AI for the knowledge worker and the unique ways you can utilise Podcasting and LinkedIn to market and create organic leads.
KEY TAKEAWAYS

Vengreso focuses on a product-led growth strategy with a sales-led motion
Social media influence is a huge opportunity, Mari spends most of his time on Twitter and LinkedIn as this is where most of the b2b salespeople are including sales reps and marketing leaders
Fly message is a unique product that doesn’t only utilise snip technology across app platforms but also utilises AI to help form replies and responses for you.
You can’t plan for every eventuality but what you can do is recognise trends and patterns early and react to them.
Research, identify and adjust plans, keeping yourself agile as a leader and company.
Teaching himself product design and product development is how Mari turned himself into a sales leader, sales influencer and marketing leader. He is now asked by Fortune 100 companies to air them with their marketing strategies!
Mari believes that start-up leaders have to be ‘scrappy’, making decisions quickly, taking risks and investing themselves completely in whatever they do.
If you want to be a business owner, a start-up founder, you better make sure the only thing that impacts is yourself. This will incentivise you to eliminate the pain as soon as you can or make you quit early if it is not for you.
The goal of Flymessage is to streamline the lost productivity in the knowledge worker, which is trillions of dollars worth of productivity a year!
Write down 20 questions that your buyer would ask to lead to them needing your product, for your product to solve their problems. Then create content around this.

BEST MOMENTS
“Product-led growth is really going out and having the masses”
“Save an hour or more a day to reduce the typing out or copying, pasting and editing a message, we are eliminating all of those things”
“83% of all users said that they actually use the same message one time or more over a month, 61% said they do it daily”
“I’d like to say I was smart enough that I planned the whole thing out, but I wasn’t, I was smart enough to see the trend though”
“Make the sacrifice, at the stage you’re at, to make it a reality”
Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets
Ryan Staley
Founder and CEO
Whale Boss
312-848-7443
ryan@whalesellingsystem.com
www.ryanstaley.io 
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How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.
This is where Scaling and Sales are made simple in 25 minutes or less.Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsThis show was brought to you by Progressive Media