Join Mike Caldwell, an Empathic Marketing Specialist, as he delves into his transformative journey from a challenging setback to marketing prowess. Discover the link between Russel Brunson and a Bouncing House, and how a strategic video skyrocketed a Bootcamp Gym's ROI to 36:1. Dive into the core principles of 'Empathic Marketing,' the pitfalls of Funnel Hacking, and Mike's unique methods for website conversion. Unravel Mike's Double Double Guarantee and insights on overcoming limiting beliefs in offers. Plus, authors, get ready for three innovative ways to monetize your book!What You’ll Learn:Empathic Marketing as the New Age of Customer-Centric StrategiesMike Unique Double Ds Approach for Maximum Marketing ImpactHow a Crappy Shot Video Case Story That Took a Bootcamp Gym from Failing to Fabulous with a 36 to 1 on Ad SpendWhat’s Not Working and Why His Next Campaign FailedWhy Funnel Hacking FailsTransforming Website ConversionIdentifying False Limiting Beliefs to Improve OffersThe 3 Ways Authors Can Make More Money with Their BookThe Subtle Shift That Boosted Event Sales by 60% and Yielded a $300,000 ProfitConnect with Mike Caldwell:Website LinkedIn BookResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.