Product, price, place, and promotion. These are just some of the elements considered in marketing a product. These elements constitute the framework by which business owners build their marketing strategy. In this episode, Michael Buzinski, author of The Rule of 26 For Service-Based Businesses: Three Steps to Doubling Website Revenue, discusses why KPIs should be business owners’ focus to help them double their revenue. He also gives an in-depth discussion of his book. Tune in to this episode and get some practical, actionable insights that will help you grow your business.Love the show? Subscribe, rate, review, and share! https://pennyzenker360.com/positive-productivity-podcast/