Join host David Gunther in the first episode of The Pilates Business Podcast's Customer Relationship Management (CRM) series as he sits down with Casey Hill from ActiveCampaign.As a seasoned expert in software growth, Casey shares insights into his role at ActiveCampaign, where he focuses on developing organic growth engines and consulting with industry leaders on topics like SaaS pricing and marketing strategies. With a mission to propel ActiveCampaign towards 1 billion in annual recurring revenue, Casey sheds light on the transformative power of CRM for businesses of all sizes.David and Casey explore the myriad benefits of CRM, emphasising the importance of personalisation, segmentation, and seamless integration with other business systems. They discuss practical strategies for leveraging tools like ActiveCampaign and Bonjoro for digital personal touch points, and highlight the critical role of email marketing in nurturing client relationships.Through engaging conversation and real-world examples, David and Casey demystify CRM, empowering listeners to unlock its full potential in driving business growth and fostering meaningful connections with customers.Tweetables“One of the things that is encouraging is when you can just build one system, and have that one system operating and driving a benefit for you and saving that time and you're not having to poke around in a million different places... because they're fundamental.”Casey Hill – Senior Growth Marketing Manager, ActiveCampaignGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/12DisclosureThis podcast contains affiliate links. We may receive a commission on products or services that you purchase through clicking these links, at no extra cost to you.Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!