In the SEO Minefield series' second episode, David Gunther and Tara Smith discuss the key SEO metrics they use to monitor the success of their clinical Pilates studio, Pilates Can.They review the significant SEO metrics, from site audit errors to site health, input work numbers like pages tweaked for on-page SEO, backlinks audited, to output results numbers like domain authority, and average time on-page.David and Tara also discuss current SEO landscape changes, and how it affects their ongoing SEO strategy. The conversation wraps with a hint about the next episode of The Pilates Business Podcast, related to CRM (customer relationship management) with a special guest from ActiveCampaign.Tweetables“If you have a business where people are buying things on your website, you want it to be very quick… Whereas that's not really the sort of experience that people are having on our website. We're selling a service that often people want to spend a little bit more time thinking about because it's a large commitment to improving their body. They want to make sure that they're making the right choice.”Tara Smith – Sales & Marketing Manager, Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/11Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!