In part one of the SEO Minefield series, David and Tara discuss their experience navigating the complex world of search engine optimisation (SEO) for their Clinical Pilates business, Pilates Can.They share their experiences of working with various SEO consultants and strategies over the past 10 years and stress the importance of understanding your own business and target market for successful SEO. David and Tara also touch on the challenges of keeping up with the changes in SEO and hint at using a new Australian-based specialist SEO company, which they plan to reveal and interview in future episodes.Stay tuned for the next episode where the duo plans to share more of their journey, and reveal valuable insights about SEO for small businesses in the clinical Pilates industry.Tweetables“It's that symbiosis that we were talking about. Getting all of these little elements, and how they all fit together to provide an optimal result for your business. Both through SEO, and then all of your other marketing.”Tara Smith – Sales & Marketing Manager, Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/10Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!