David Gunther hosts this latest episode, part of the CRM for Clinical Pilates Studios series of The Pilates Business Podcast, delving into how clinical Pilates businesses can enhance customer experience and operational efficiency through Customer Relationship Management (CRM) automation, specifically using ActiveCampaign. Highlighted is a case study from Pilates Can, featuring insights from their marketing manager, Tara Smith, and returning special guest, expert Adam Tuttle from ActiveCampaign, who shares in-depth knowledge on leveraging CRM tools.The discussion covers practical applications of CRM automations for various business needs, including automating Google review requests, managing customer journeys, and streamlining operations. The conversation emphasises the importance of keeping CRM automations simple, purposeful, and customer-centric, while also exploring strategies for personalised communication and A/B testing to optimise marketing efforts. Real-world examples and advice on implementing these practices provide valuable insights for small business owners and marketers aiming to enhance their customer relationships and business growth through effective use of CRM systems such as ActiveCampaign.Tweetables“There's a lot of things being done by the system that we don't have to do, and that's just amazing. I can feel my shoulders releasing and relaxing as I think about that.”David Gunther – Director Pilates Can / Pilates BusinessGet the Full Show NotesWant access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/15DisclosureThis podcast contains affiliate links. We may receive a commission on products or services that you purchase through clicking these links, at no extra cost to you. Want to learn more about Pilates Business?Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.Are you getting all the shows? Subscribe today!