In this episode, we talk about optimizing for your KPIs and dig deep down into Facebook ads manager to reveal places within your campaigns where you can pull levers to optimize and make things happen!What do we mean by "optimize"? Anything action we can do to eliminate underperformance and wasted ad spend, basically!Best places to optimize within Facebook ads managerCampaign Level:campaign goalAd Set Level: audience targeting placementsbehavior - purchase vs. add to cartAd Level:different types of creativead copycall to actionQuick Tips:Maximum amount of ads per ad set: 6 - 8The number 1 thing you can change in your ads to make the biggest difference: The creative!Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an ecommerce business of your own? Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline