Concentrate on boosting sales for selected popular products through strategic ad campaigns, addressing potential influencer apprehensions and demonstrating market viability.In this episode, Jordan West discusses the ins and outs of TikTok Shop and how it will impact the ecommerce market in the near future. He delves into the challenges and opportunities of getting a brand onto TikTok Shop, emphasizing the importance of meticulous preparation and the avoidance of shortcuts. Listen and learn in this episode!Key takeaways from this episode:Understanding the potential impact of Meta rolling out the pixel for pixel copy in q3 this year and being prepared for the massive shift in the market.It takes a significant amount of time, effort, and paperwork to get a brand onto TikTok Shop, especially for supplement brands requiring certifications and approvals.The recommendation to avoid using the Shopify Connector and utilize AfterShip for better results to prevent potential issues and shutdowns.Influencers are more likely to engage with brands that already have sales. Boosting sales for the brand is crucial for establishing credibility.Starting with meta content, reusing successful content from TikTok itself, running Spark ads from the brand's page, and focusing on 3 to 5 top-selling products rather than the entire catalog.Recommended Tools/App:Aftership Feed: https://www.aftership.com/feedGrowth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growThis episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory