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    From TV To Tech: Exploring The Digital Shift In Advertising With Tatari’s Philip Inghelbrecht

    From TV To Tech: Exploring The Digital Shift In Advertising With Tatari’s Philip Inghelbrecht

    FromeCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty.

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    From TV To Tech: Exploring The Digital Shift In Advertising With Tatari’s Philip Inghelbrecht

    FromeCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty.

    ratings:
    Length:
    39 minutes
    Released:
    Jun 10, 2023
    Format:
    Podcast episode

    Description

    In the latest episode of the eCommerceFastlane Podcast, I had the pleasure of hosting a great discussion with Philip Inghelbrecht, the CEO and Co-Founder of Tatari. Philip brings an unparalleled depth of knowledge on the topic of TV advertising and its potential impact on Shopify brands. We dig into the unique challenges ecommerce brands encounter when venturing into TV advertising and discuss how Tatari is providing solutions to those challenges.We also unpacked the nuances of TV advertising, such as the differences between linear and streaming TV, and examined how Tatari's platform empowers Shopify merchants to measure their advertising campaign's effectiveness accurately. This episode is packed with enlightening insights on TV advertising, demonstrating Tatari's formidable potential to boost Shopify merchants' growth and enhance their business performance.Discover valuable insights from the latest Shopify podcast to boost your store's profits and optimize revenue. Access the mentioned resources today and take your store's success to the next level.Reach out to us! We welcome any comments or questions about this episode. Connect with us here or through our social media channels — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and business knowledge, check out the eCommerce Fastlane Insights Blog for the most up-to-date strategies and tactics.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.
    Released:
    Jun 10, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    My name is Steve Hutt, and I host the eCommerce Fastlane, a podcast that one anonymous reviewer called, "Impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions."At eCommerce Fastlane, I aim to provide you with the resources and source of truth for e-commerce growth and marketing education, with specific focus on brands powered by Shopify. Since 2016, I've been empowering and guiding Shopify businesses to build, grow, and scale.Whether you are an established Shopify business owner or aspiring to launch your own direct-to-consumer (DTC) brand, this podcast is here to accelerate your knowledge and help you achieve success. Twice a week, I bring you actionable strategies and marketing tips through our Insights Blog and podcast episodes.Join me and a roster of Shopify partners and subject matter experts as we dive deep into the latest D2C marketing strategies, B2B e-commerce insights, and proven tactics to drive traffic, boost conversion rates, increase average order value, and maximize customer lifetime value.With a broad range of topics covered each week, we explore the best Shopify apps, email marketing, marketing automation, SMS marketing, text marketing, Shopify best practices, DTC e-commerce, and advertising platforms such as Facebook, Google, Instagram, TikTok, Snapchat, and Pinterest. We also dive into the Shopify app store, B2B e-commerce, acquisition and retention strategies, and the evolving landscape of retail and online stores.Our discussions go beyond the surface, providing you with in-depth knowledge, expert advice, and practical tips to optimize your e-commerce operations.Whether you're a marketer, DTC founder, online business owner, or entrepreneur, I aim to help you improve efficiency, increase revenue, and enhance customer retention, ultimately building lifetime customer value for your Shopify store.The world of e-commerce is ever-evolving, and at eCommerce Fastlane, I’m committed to keeping you informed and ahead of the curve. Together, let's unlock your ecommerce potential and accelerate your business to new heights. Hosted on Acast. See acast.com/privacy for more information.