The organic reach on TikTok is unmatched. If you've been sleeping on TikTok as a marketing tool, now is the time to wake up and pay attention. In this episode, Jordan West shares insights from a recent TikTok conference and highlights the benefits of utilizing TikTok for reaching a younger demographic, the potential for viral content, and the influence of TikTok on driving product purchases. Jordan also touches on the power of TikTok influencer marketing and the importance of affiliate deals in this space. Listen and learn in this episode!Key takeaways from this episode:TikTok provides a chance for virality and reaching new audiences, unlike Facebook and Instagram.Post-purchase surveys are essential for tracking product discovery and attributing marketing efforts on TikTok.TikTok users frequently make purchases based on what they see on the app, especially in the beauty product category.Influencer marketing on TikTok is powerful but requires careful consideration and potentially shifting towards affiliate deals.TikTok content that performs well tends to do well on Instagram, but the opposite does not apply.Recommended Tools:Northbeam:https://www.northbeam.io/TripleWhale:https://www.triplewhale.com/KnoCommerce:https://knocommerce.com/Shopify Collabs:https://apps.shopify.com/collabsSocial Snowball:https://socialsnowball.io/Recommended Site:Salvit Advisors Leverage PlaybookGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast