Traditional influencer marketing might not yield the desired results anymore. Start focusing on creating viral content rather than just growing your follower count to capture the attention of potential customers.In this episode, Jordan West and Jake Bjorseth, Founder of Trndsttrs, an expert when it comes to leveraging the power of TikTok, and he's here to share his insights on how to set up TikTok shops and tap into the potential gold rush of creators on the platform. Listen and learn in this episode!Key takeaways from this episode:The importance of creating compelling content on TikTok that convinces people to buy, rather than focusing solely on follower count.The value of understanding TikTok both as a consumer and in a business context.The benefits of TikTok shops in solving the attribution issues of TikTok ads and providing trustworthy purchase data.The importance of understanding and leveraging the features and algorithms of TikTok to reach and engage potential consumers on the For You page.The value of posting multiple times a day on TikTok to maximize reach and visibility.Recommended App/Tool:Superhuman: https://superhuman.com/Whoop: https://www.whoop.com/us/en/Recommended Book/Podcast:The Meditations by Marcus Aurelius:https://www.youtube.com/watch?v=rqqjU7zCI10Gary Vee: https://garyvaynerchuk.com/podcast/Alex Hormozi: https://open.spotify.com/show/6YNopzKDGDwf0auIpPTIIDToday’s Guest:Jake Bjorseth, Founder of Trndsttrs, driven by his passion for content creation and the desire to create a supportive community for like-minded individuals, Jake decided to establish his own content house. Bringing together a group of talented Gen Z influencers, they found a space where they could live, collaborate, and create content round the clock. Connect and learn more about jake and Trndsttrs:Website: https://www.trndsttrs.com/LinkedIn: https://www.linkedin.com/in/trndsttr/Improve your gross margins by up to 40%! Why Portless? Direct Shipping: From China to customers in just 6-8 days Domestic Feel: Custom packaging, local tracking from carriers Cost-Effective: Slash those cargo shipping and customs fees Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days. Be Q4 Ready! Check out Portless for seamless fulfillment solutions, free sample product here: https://bit.ly/3SzOi0Z Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast