Discover real-life strategies for segmentation, creating scarcity, and generating FOMO to drive conversions. In this episode, Jordan West and Nikita Vakhrushev, CEO of Aspekt,  dive into the intricacies of product launches, emphasizing the power of personalization in communication and the impact of strategy and tactics in achieving e-commerce success. Listen and learn in this episode!Key takeaways from this episodeThe value of not stopping client acquisition, especially for agencies, as churn is inevitable and pausing it can have negative ripple effects.The significance of building and maintaining great relationships with clients to improve retention rates.The caution against using false scarcity and urgency in offers aims to maintain customer trust. The importance of segmentation in marketing and using multiple messages and emails to excite a product launch.Recommended App/ToolSendlane: https://www.sendlane.com/Woocommerce: https://woo.com/Klaviyo: https://www.klaviyo.com/Figma:https://www.figma.com/Bit.ly: https://bit.ly/Recommended Audiobook/PodcastAlex Hormozi: https://open.spotify.com/show/6YNopzKDGDwf0auIpPTIIDDan Sullivan: https://10xeasierbook.com/Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growToday’s Guest:Nikita Vakhrushev, CEO/Founder of Aspekt, has helped dozens of DTC/Ecom brands across multiple industries increase sales, generate leads, build online audience and improve brand engagement all while maintaining a positive ROI- return on investment. Connect and learn more about Nikita and Aspekt here: Website: https://aspektagency.com/Youtube: https://www.youtube.com/@NikitaVakhrushevTVLinkedIn: https://www.linkedin.com/in/nikita-v/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free e-commerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast