Marketing is a huge part of your growth and success and it is critical to have the right mindset when it comes to it.In this episode, Jordan talks about a case study of a brand that is heavily relying on a single marketing channel and is terrified that that channel could end up dying. He shares what they found out that led to this brand’s massive growth.Are you worried or scared that your single marketing channel reliance is going to kill your business? Listen and learn in this episode!Key takeaways from this episode:A marketing channel working for your business now can dry up and may not work anymore in the future. Marketing is not an expense or a budget line item. It is fuel for your growth and success.The Case Study:Problems: The brand is heavily relying on one marketing channel. They’re unsure of the next best move to scale a predictable growth.They’re underutilizing their UGCs.Solution: Implemented the Upgrowth Scaling Framework on Meta and Google (upgrowthcommerce.com/grow)Created the 3-legged Stool: Influencer Marketing, Facebook Advertising, and Google.Results:20% decrease in CPA.A massive 143% year-over-year growth!This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast