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Ep 270: Where To Spend Your Marketing Budget in 2022 With Jordan West

Ep 270: Where To Spend Your Marketing Budget in 2022 With Jordan West

FromSecrets To Scaling Your Ecommerce Brand


Ep 270: Where To Spend Your Marketing Budget in 2022 With Jordan West

FromSecrets To Scaling Your Ecommerce Brand

ratings:
Length:
10 minutes
Released:
Dec 2, 2021
Format:
Podcast episode

Description

In marketing, the landscape is constantly changing. Because of this, we need to be prepared.In this episode, Jordan West talks about all the new marketing opportunities out there, and which channels you should be getting on and testing, as well as what kind of budget to use on these new channels. Listen up and learn!KEY TAKEAWAYS FROM THIS EPISODEThird-party tracking is going away completely soon, and as marketers we need to be prepared for that.Take 10% of your budget and try new channels. If you have a bigger budget, see if you’re able to talk with an ad rep and if they’re willing to give you some additional ad spend to use.Snapchat and Tiktok are some excellent fast growing marketing channels to test out.Affiliate networks can generate a significant amount of revenue.Try sending your items to influencers or celebrities.Work with an agency that can help you with a creative refresh on Facebook.Focus on your organic social posts.The recommended marketing budget for high-growth companies is 20% of your total budget.Featured Episodes:Ep 253: Secrets to Scaling Black Friday - Google Edition - Part 3 With Jordan West  https://bit.ly/2ZbX5fXEp 224: The Secrets to Incredible Results Using TikTok Ads With Jordan West https://bit.ly/3idKMXqBook quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply
Released:
Dec 2, 2021
Format:
Podcast episode

Titles in the series (100)

Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!