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Ep 441: Google Shopping Feeds With Jordan West

Ep 441: Google Shopping Feeds With Jordan West

FromSecrets To Scaling Your Ecommerce Brand


Ep 441: Google Shopping Feeds With Jordan West

FromSecrets To Scaling Your Ecommerce Brand

ratings:
Length:
12 minutes
Released:
Mar 23, 2023
Format:
Podcast episode

Description

A clean, efficient, and properly structured shopping feed will help you get incredible results on Performance Max. This leads to higher conversion rates and significant growth in sales.In this episode, Jordan West talks about Google Shopping Feeds, optimizing your feed, and how to get great results on Performance Max. He also shares the best possible app to feed over to Google, Bing, and other e-commerce platforms.Listen and learn in this episode!Key takeaways from this episode:Your feed being clean and proper is essential to you getting incredible results on Performance Max.Bing, just like Google, has a bunch of free shopping options. There’s no reason your product should not be on Bing.Get into the proper product category. Make sure to be as specific as possible with your Google product category. (e.g. Color, Age Group, Gender, Product Condition, Product Type, Shipping Labels, etc.)It’s not recommended to do Google shopping promotions through Google Merchant Center. Most times you’re going to be denied. With the Simprosys app, you can create the promotion with one click. Using Symprosis as your shopping feed will help you get better results on PMax.Putting your products in and creating a bunch of different asset groups is no longer the best way to run a PMax campaign. Have different campaigns for larger product categories.Links:Simprosys App: https://apps.shopify.com/google-shopping-feedDone With You Service https://www.upgrowthcommerce.com/dwy Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
Released:
Mar 23, 2023
Format:
Podcast episode

Titles in the series (100)

Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!