What works for paid media changes often, but knowing what's working right now can give you a massive edge over your competitors.In this first of three Best of 2022 series episodes, Chad Ross, Founder and CEO of Dorsal Bracelets talks about the paid ad strategy that's working for their business right now. He also shares how they built their company backed up by a worthy mission.Join us and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODESome of the most successful companies in the e-commerce space are marketing-driven companies.Paid media is a great way to start getting more eyes on your site.You can’t take an ad from Facebook and put it on Tiktok, but you can take an ad from Tiktok and put it on Facebook.When making ads on Tiktok, use their tags, sounds, and filters.The most important thing in making TikTok content is to make the first two seconds a huge attention grabber.Younger generations have already adopted TikTok and now older generations are starting to adopt TikTok.TikTok content, being short and sweet, suits people's short attention spans.Use Triple Whale to track attribution since TikTok's attribution is lacking. The more numbers that you can track, the more that you can plan for your future.Build a community and listen to your customers.Today’s Guest:Chad Ross is the Founder and CEO of Dorsal BraceletsDorsal Bracelets A lifestyle accessory brand built on love for the ocean and a never-ending pursuit to preserve the planet. Each month, Dorsal collaborates with and donates to Ocean Blue Project, to help further their efforts in their shared mission to remove one pound of trash, for every purchase.Connect and learn more about Chad and Dorsal Bracelets here:Website: https://www.dorsalbracelets.comTwitter: https://www.twitter.com/chadross_Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.Join the Beta:https://www.secrets.upgrowthcommerce.com/This month's sponsor is twik: your personal shopper prediction expert.As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.Visit twik.io to learn how you too can boost conversion rates & store revenue. Promo Code: 'UPGROWTH'After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast