Constant product development and innovation fueled with the most creative and up-to-date marketing strategies are keys to the success of your entire business.In this episode, Jordan sits down with Chris Hall from Bruce Bolt. They talk about what’s working in marketing and what isn't in 2023. Chris also shares an AI tool that’s changing the game.Listen and learn in this episode!Key takeaways from this episode:Diversify your business so you have multiple legs to stand on.Incentivize your word-of-mouth marketing as much as possible.Brands must always think outside of the box and get creative with their products.Even the most “boring” spaces have opportunities to innovate and get creative to generate virality around their products.TikTok is great for getting organic content from somewhere to everywhere, but it doesn’t give brands enough helpful data analytics.Maverick AI is a great tool to personalize the shopping experience for people coming to your website. (Link: https://www.trymaverick.com/)Product development is a huge key for your business. Recommended Tool: Postscript  https://postscript.io/Recommended Podcast: Limited Supply with Nik Sharma and Moiz Alihttps://limited-supply.captivate.fm/Recommended Book: Hero on a Mission: A Path to a Meaningful Life by Donald Millerhttps://www.goodreads.com/en/book/show/57468174Today’s GuestChris Hall is the Senior Marketing Manager at Bruce Bolt. They innovated battling gloves in baseball and made better-fitting gloves out of better-fitting materials that look good and last longer.Connect and learn more about Chris Hall and Bruce Bolt here: Website: https://brucebolt.us/Twitter: https://twitter.com/ecomm_cowboyLinkedIn: https://www.linkedin.com/in/chrshall/This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast