There’s branding, and then there’s branding with a twist! Find out how to get your brand to stand out in a competitive market. Take off your brand blinders and leave “me too” marketing behind. Today's episode is full of tremendous insight and is followed by a fantastic opportunity by a gifted brand expert. Julie Cottineau honed her branding chops at a series of high-level client and agency positions including Richard Branson’s Virgin Management, Grey Global and Interbrand. She is the founder and CEO of BrandTwist brand consultancy and the dean and creator of Brand School by BrandTwist a unique and actionable online branding class for entrepreneurs, small businesses, and non-profits. Her own life has been full of magical TWISTS that have led her to reside in Westchester NY with her husband and two wonderful children. She is the author the best-selling book Twist: How Fresh Perspectives Build Breakthrough Brands and is a highly rated keynote speaker and a global authority on impactful and effective branding. Highlights - Your brand is your business Taking off your brand Blinders 3 Pillars to create lasting impact Leveraging industries outside your category The importance of a Brand Audit   Resources - Zoho Invoice helps small businesses and freelancers stay on top of getting paid fast. While you can never get rid of invoicing, you can do it faster, have it all organized in one place with Zoho online invoicing software. It is easy to use, saves you plenty of time doing less data entry and reduce invoicing errors. Visit zohoinvoice.com/warriors and for hassle-free invoicing. Sign up and get 3 months of free, unlimited access to all Zoho Invoice features. Inspyr Socks What keeps you going as an entrepreneur? Inspiration. One of my favorite ways to stayed inspired is with Inspyr socks. A constant reminder to stay empowered with a belief that anything is possible— where the message is purposely knitted into the back of the sock for others to read and get inspires as well. They're also excellent gifts! Check them out at inspyrsocks.com. Use Code Warrior to receive 10% off every order. Grammarly Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own personal editor 24/7!  Free Webinar: I'll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register here at cwwebinar.com  or text warrior to number 33444 to unleash your creative thinking to propel your business forward. Guest Contact - Website Twitter Facebook LinkedIn Book Twist: How Fresh Perspectives Build Breakthrough Brands Get you Free Brand Check Up Here!   Mentions - “Screw It Lets Do It.” Richard Branson Virgin Atlantic   Gift: As a special offer to our listeners, Julie Cottineau will provide a free Brand Health Check. This Brand Health Check is a 60-minute strategy session over the phone or Skype where Julie will review your current branding materials and challenges and provide strategic advice on how to create a Brand TWIST - your unique personal and professional brand message. This is a $350 value, offered as a free gift to qualified applicants from the Creative Warriors Community. Click here!