Do you consider yourself, your brand or your company to be a prestige brand? Are you or do you hope to be catering to the higher-end of your market? Being a prestige brand takes a lot more today than just throwing a higher price on it. In this episode, we’re going to explore the nuances of what it means to be a prestige brand today. JP is a proven business leader, recognized strategy expert, and global brand builder.   He has a 20+ year track record of successfully creating, re-staging and growing brands and their organizations around the world.  The co-founder of Ueber-Brands Consulting. JP is also the co-author along with Wolf Schaefer of the bestselling book “Rethinking Prestige Branding – Secrets of the Ueber-Brands” which is quickly becoming a marketers reference book.  It analyses the success drivers behind some one hundred premium brands. And advocates putting ‘myth back into marketing’ to ‘seduce rather than sell’ for a brand to be esteemed beyond size, price or performance.  JP is regularly involved in public speaking and teaching, and he and Wolf’s blog and podcast ‘Ueber-Brands’ are sought-after by brand builders and marketing leaders around the world.   Highlights - Key elements of a prestige brand that matter today Un-selling your brand(fascinating) Getting to the root of customer value Building a community that is exclusive and inclusive Developing real fans that are connected   Resources Zoho Books Want to spend less time on paperwork? Quickly collect payments from customers, file and pay taxes on time with minimum hassle so you can spend your time growing your business. Zoho Books is an online accounting software that keeps your finances in order easily getting you ready for tax time. With Zoho Books, everything is ready for your accountant in advance by automating routine tasks and more importantly, get paid on time! Go to zohobooks.com/warrior and get 3 months of free, unlimited access to all the features in Zoho Books. Grammarly Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own personal editor 24/7! Free Webinar: I'll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register go to cwwebinar.com or text warrior to number 33444 to unleash your creative thinking to propel your business forward.    Guest Contact - Website  Twitter  Facebook  LinkedIn  Book Rethinking Prestige Branding: Secrets of the Ueber-Brands    Mentions - Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Adam Morgan “Every country has it’s Detroit.” Shinola CEO Red Bull  Patagonia  Elon Musk Ben & Jerry's  Achievement from the inside out Chris Friesen Podcast Gift: Are YOU a Creative Warrior? Find out and take the Creative Warrior Assessment for FREE ($10 Value)